Willo vs Sure Will Writer
The closest positioning in the market to ours, at a similar headline price. The differences are VAT, membership and what else is in the box.
Short version. Sure Will Writer is the Society of Will Writers' endorsed product, built by WillSuite Ltd. It positions almost exactly where we do — simple pricing, no add-ons — at £150 for Society members and £180 + VAT for everyone else. The differences are membership, per-user pricing, and scope.
Side by side#
| Willo | Sure Will Writer | |
|---|---|---|
| Published price | £150 | £150 member / £180 + VAT non-member |
| Charged per | Per drafter | User |
| Membership required for best rate | None | SWW grade MSWW or above, charged separately |
| Documents | Unlimited | Unlimited |
| Trial | None — walkthrough, then a month, no contract | 14-day free trial |
| Three drafters | £450 | £540–£648 + memberships |
| Client CRM | Included | Included |
| Email from your own domain | Included — IMAP and SMTP | Not a core feature |
| SMS and video | Included | Not a core feature |
| Invoicing and Direct Debit | Included — GoCardless | Not a core feature |
| Print and post fulfilment | Available, branded as yours | Not offered |
| Free registered training | Included — UKPRN 10101187 | Training via College of Will Writing, charged |
Sure Will Writer figures from their own pricing page, which states "Prices as of 1st March 2026". Checked 14 September 2026.
The membership question#
At headline level the member rate matches ours exactly. The difference is that theirs requires Society of Will Writers membership at MSWW or above, which is a separate annual cost — so the true comparison is £150 against £150 plus membership, or £180 without it.
That is not a criticism of the Society. Membership may be worth having on its own merits. It just means the £150 is not really £150 unless you were going to join anyway.
Where we think we win#
Price, once VAT and membership are counted: £450 here against £540–£648 there plus Society memberships for three drafters. No membership prerequisite at all. And the practice tools — email from your own domain, SMS, video, invoicing, Direct Debit, print and post — which Sure Will Writer does not cover.
Related#
Before you ask.
Do I need Society of Will Writers membership for Sure Will Writer?
Not to buy it, but you need membership at grade MSWW or above to get the £150 rate. Without it the price is £180 + VAT. Society membership is a separate annual fee, so the real cost of the member rate is £150 a month plus that membership.
Who owns Sure Will Writer?
Their own site states it is produced by WillSuite Ltd for the Society of Will Writers. So the Society's endorsed product is built by the company that also sells WillSuite — worth knowing when weighing an endorsement.
See it draft one of your cases.
Book a walkthrough with someone who drafts in Willo every day. They will open your kind of case, not a demo script, and you can stop them and ask anything.
Or call 0333 049 5033 — Mon–Fri, 9am–6pm.